About Us

OUR VISION

Aesthetic Practice Partners specializes in customized, end-to-end business solutions for any vertical in the aesthetic industry. Together with our clients, we co-create strategies and support services to help you realize your business goals and optimize your practice performance.

We make it our business to spend time in your practice, meet your staff, and observe your processes and procedures. Working collaboratively with you, we aim to improve your business one service at a time. Notably, our commitment to excellence extends to our business model: we are not a private equity firm looking to take a piece of your action. We are your practice partner, offering all the resources and benefits of private equity while allowing you to retain full ownership of your business’s future.

WHAT WE BELIEVE

Your Practice is Unique

We know that every practice is different, from size to patient population, geographics to provider credentials. Which is why we create tailored strategies designed specifically for you. Whether you’re a startup or a well-established practice, a “hot mess” or a well-oiled machine, we work to drive results that meet your end goal. Say goodbye to generic “one size fits all” systems and hello to proven strategies that work. We take a holistic approach to all your business needs, providing end-to-end business solutions.

Industry Experience Matters

With over 60 years of combined industry experience, led by CEO Kara McClananan, with over 28 years of expertise herself, all our team members have worked in practices like yours, as well as with skincare, injectable, and device manufacturing companies. Our extensive experience has enabled us to see and do it all in the aesthetics space. We stay up-to-date with the latest trends and data through our industry partnerships to bring you the most current insights. We bring our professional experience and industry knowledge back to your practice for your success.

Collaboration is Key

Aesthetic Practice Partners is all about collaboration. We understand that seeking the help of a consultant or business advisor can be daunting, which is why we work alongside you to achieve your practice goals. Our longstanding industry partnerships and relationships allow us to bring even more collaboration with those partners to you as well! We want to ensure that every member of your team is and feels supported. With us, you’ll have a true collaborative partner ingrained in all that we do.

Data is Essential

Far too often we see that practices rely on generic data to inform your practice’s strategies. We understand the importance of using data unique to you. While industry trends and benchmarked data can be helpful, they don’t always take into account the nuances and intricacies that make your business stand out. That’s why we prioritize your practice’s own data, such as patient acquisition & buying patterns, lead conversion, revenue markers, and other critical KPIs to lead us. We have created proprietary systems to collect and diagnose that data to create effective and tailored strategies.

We know that every practice is different, from size to patient population, geographics to provider credentials. Which is why we create tailored strategies designed specifically for you. Whether you’re a startup or a well-established practice, a “hot mess” or a well-oiled machine, we work to drive results that meet your end goal. Say goodbye to generic “one size fits all” systems and hello to proven strategies that work. We take a holistic approach to all your business needs, providing end-to-end business solutions.

With over 60 years of combined industry experience, led by CEO Kara McClananan, with over 28 years of expertise herself, all our team members have worked in practices like yours, as well as with skincare, injectable, and device manufacturing companies. Our extensive experience has enabled us to see and do it all in the aesthetics space. We stay up-to-date with the latest trends and data through our industry partnerships to bring you the most current insights. We bring our professional experience and industry knowledge back to your practice for your success.

Aesthetic Practice Partners is all about collaboration. We understand that seeking the help of a consultant or business advisor can be daunting, which is why we work alongside you to achieve your practice goals. Our longstanding industry partnerships and relationships allow us to bring even more collaboration with those partners to you as well! We want to ensure that every member of your team is and feels supported. With us, you’ll have a true collaborative partner ingrained in all that we do.

Far too often we see that practices rely on generic data to inform your practice’s strategies. We understand the importance of using data unique to you. While industry trends and benchmarked data can be helpful, they don’t always take into account the nuances and intricacies that make your business stand out. That’s why we prioritize your practice’s own data, such as patient acquisition & buying patterns, lead conversion, revenue markers, and other critical KPIs to lead us. We have created proprietary systems to collect and diagnose that data to create effective and tailored strategies.

Meet The Aesthetic Practice
Partners Team

Kara McClanahan

CEO & Executive Consultant

Kara McClanahan

CEO & Executive Consultant

Kara formed Aesthetic Practice Partners in 2013, after originally launching KDS Consulting LLC in 2004. She has over 28 years of experience in the aesthetics industry, starting out as an esthetician and spa manager. She has worked with physician business owners, practice leaders, private equity groups, medical device, and skincare companies to facilitate strategic business change and differentiation in the competitive marketplace.

Her career has spanned the fields of neurology, primary care, dermatology and plastic surgery; with the last 16 years dedicated to the cosmetic and aesthetic space.  She has held roles such as: Vice President of Operations for a large 57 practice national concierge & cosmetic focused healthcare company, Practice Administrator in both Cosmetic Dermatology and Plastic Surgery, VP of Sales in the aesthetic medical device space and a private Practice Management Consultant.  Kara has obtained a prestigious advanced certification and is one of only a handful of “Board Certified Medical Practice Executives” by the American Medical Group Management Association.  Her education is in Business Administration and Health Care Administration.  She is also a certified Wellness and Professional Coach.

Kara was the Managing Director of Beauty for Good, a 501c3 Nonprofit Organization, and more recently has launched her own Nonprofit Organization, Empower Esthetics, that empowers women in industry leadership through mentorship, community service, and provides educational grants for individuals of low income, those with learning disabilities and domestic abuse survivors seeking to elevate their lives through careers in aesthetics. She is a sought-after speaker and a respected consultant among aesthetic businesses and delivers practice development training for several cosmetic manufacturers and distributors. She is avid community volunteer and the proud wife of a 32-year veteran of Law Enforcement, as well as mother of 5! In 2024, she also became a “Glamma”.

While her family leads her, her passion for aesthetics drives her!

Our Team

EJ McClanahan
Director of Operations
Desiree Cannon
Practice Success Manager & Business Development Coordinator
Wendy Pickett, RN
Director of Clinical Training
Jalynn Avila
Marketing Coordinator

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Success Stories

Kara knows how to get the job done. When it comes to running a practice, growing a practice, holding people accountable, forward thinking, tasking, and helping those that don’t have the same skill set…Kara does an amazing job and would be considered an asset to any organization. It’s for the reasons above and so many more that I haven’t mentioned that I would highly recommend Kara
Kara is terrific both professionally and personally! Kara has great management skills- she has a great “can do” attitude. Kara is diligent and delightful to work with. Kara has great knowledge of medical practice management and knows what is takes to get the job done
Kara was terrific! She was the best at practice management advice I’ve seen to date. many useful and productive recommendations from her site visit. She was attentive, great at follow-up and a pleasure to work with